For roofing companies
20 qualified roofing leads, no service fee until we deliver
Cove Stone Marketing runs nationwide remote lead campaigns so more homeowners request estimates from your roofing company. Our $1,500 service fee is due only after we deliver 20 qualified leads. Advertising is separate, typically about $2,000-$3,000 / month starting near$2,500, adjusted to your market, in your own ad account.
The outcome
More estimate requests from homeowners who need a roof
Empty calendars and inconsistent lead flow make it hard to plan crews and close jobs. We focus on one outcome: qualified roofing leads in your service area.
Fewer slow weeks
A steady path to homeowners asking for estimates, so you are not waiting on referrals alone.
Leads that match your area
Campaigns aimed at homeowners in the service area you agree with us. Nationwide remote management, local relevance.
Clear definition of “qualified”
You know what counts before we start: interest in roof work, reachable contact, in-area, not spam or duplicates.
Fee only after delivery
No $1,500 service fee until 20 qualified leads are delivered. You fund ads separately in your account.
How we collaborate
Remote campaigns with a clear human process
Strategy first
A short call to confirm service area, qualification, and fit before anything launches.
You keep the ad account
Advertising spend stays in your account. We manage the campaign; you stay in control of budget.
Delivery before our fee
The $1,500 service fee is due only after 20 qualified leads are delivered.
What you get
A managed campaign built for roofers
Simple deliverables. No fluff.
Campaign setup & management
Lead generation campaign setup and ongoing management: ads plus landing or form flow as agreed for your market.
Up to 20 qualified leads
Delivery of up to 20 leads that meet the roofing qualification criteria below, with replacements for invalids in the verification window.
Simple reporting
Straightforward reporting of lead volume and status while the campaign runs.
How it works
Three steps from call to leads
We keep the process calm and clear.
Strategy call
A 30-minute Growth Strategy Call to confirm your service area, what a qualified lead means for you, and whether this campaign is a fit.
Launch the campaign
We set up and manage the lead campaign. You fund advertising in your own ad account, typically starting near $2,500 / month, adjusted to market.
Leads, then the fee
We target 20 qualified leads in 30 days and continue until delivered. Your $1,500 service fee is due only after those 20 qualified leads are in.
Behind the scenes
Calm, focused campaign management
Clear reporting
You see lead volume and status while the campaign runs, without noise.
Market-aware budgets
Typical starting ad spend is about $2,500 / month, adjusted to your market.
Nationwide, remote
We work with roofing companies across the country. No local office visit required.
The offer
One clear pilot for roofers
A single service fee after delivery. Advertising stays separate in your account.
Pilot campaign
For residential roofing companies
Separate from our fee: you fund ads in your own account, typically $2,000-$3,000 / mo (near $2,500 to start), market-adjusted.
What is included
- 20 qualified roofing leads meeting the criteria below
- Target: 20 leads within 30 days; we continue until delivered
- No service fee until those 20 are delivered
- Invalid or duplicate leads replaced in the verification window
- Ad spend is yours, in your account, and is not the $1,500 fee
Qualified lead
What makes a lead count
A lead is qualified when all of the following are true.
In your area
Homeowner or decision-maker for the property in your agreed service area.
Roof-related interest
Interested in roof repair, replacement, inspection, or storm damage assessment.
Reachable contact
Provides a reachable phone number and/or email that can be contacted.
Not spam or duplicate
Not an obvious duplicate, spam, or incomplete submission within the agreed verification window.
Why work with us
How we work with roofing companies
Process and commitments, not invented testimonials or stats.
Built for roofers
One clear offer for residential roofing: more homeowners requesting estimates, with a shared definition of a qualified lead.
Nationwide, remote
Campaigns managed remotely for roofing companies across the country. You do not need a local agency office.
Delivery before our fee
We only charge the $1,500 service fee after 20 qualified leads are delivered. Ad spend stays in your account.
Calm and clear
Plain language on timing, qualification, and costs. Book a short call to see if it is a fit, with no pressure theater.
FAQ
Questions roofers ask before booking
Straight answers about the fee, ad spend, and what counts as a lead.
Who is this for?
Residential roofing companies that want more homeowners requesting estimates. Campaigns run nationwide, remotely. You do not need to be in the same city as Cove Stone Marketing.
What counts as a qualified lead?
A homeowner or decision-maker in your agreed service area who is interested in roof repair, replacement, inspection, or storm damage assessment; provides a reachable phone and/or email; and is not spam or an obvious duplicate. Invalid or duplicate leads reported in the verification window are replaced at no extra service fee.
When do I pay the $1,500 service fee?
Only after we deliver 20 qualified leads. There is no service fee until we deliver. This is a delivery-gated fee, not a refund of money collected upfront.
What about advertising costs?
Advertising is separate and funded by you in your own ad account. Typical starting spend is about $2,000-$3,000 per month (often near $2,500), adjusted to your market. Ad spend is not the service fee and is not refunded if the campaign takes longer than 30 days.
What if you do not hit 20 leads in 30 days?
We target 20 qualified leads within 30 days of campaign start. If that target is not met, we continue working until 20 qualified leads are delivered. The service fee is still due only after those 20 are delivered.
What happens on the Growth Strategy Call?
A focused 30-minute Zoom call. We look at your service area, what a qualified lead means for you, and whether this 20-lead campaign is a fit. No long pitch, just a clear next step.
Ready for more estimate requests?
Book a free 30-minute Growth Strategy Call. We will see whether the 20-lead campaign (no service fee until we deliver) is right for your roofing company.